WordPress at Wacif

I led the launch of three new websites while the Communications Manager at Washington Area Community Investment Fund (Wacif), developed by PJUX.io

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Enterprising Women of Color DMV Business Center

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Greater Washington Center for Employee Ownership

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Washington Area Commnity Investment Fund Revamp

Enterprising Women of Color DMV Business Center

February 2021 | Washington Area Community Investment Fund (Wacif)

In 2020, the Minority Business Development Agency (MBDA) awarded Wacif the funds to launch the Enterprising Women of Color District, Maryland, Virginia Business Center.

The award came at a crucial moment during the COVID-19 pandemic.

My team was tasked with launching a website ASAP so Wacif's programs team could provide coaching and financial services to women of color entrepreneurs through the Center.

Once the wheels were in motion, we put out a Request for Proposal (RFP) to get a web team on board and moved forward with Washington Area Network Services (WANS) and their project lead, PJ, with PJUX.io.

In less than two months, we launched https://ewoc.wacif.org, and in 2022, our team received the 2022 AVA Digital Award - Gold for the website.

 

GREATER WASHINGTON CENTER FOR EMPLOYEE OWNERSHIP

July, 2021 | Washington Area Community Investment Fund (Wacif)

The Greater Washington Center for Employee Ownership (GWCEO) website went live in July 2021.

The goal of the Center is to promote and support employee ownership throughout the region by preserving businesses, increasing job quality, and building community wealth.

Our team used the web template developed for the Enterprising Women of Color DMV Business Center as a starting point. We looked at the analytics and made informed decisions to determine what we could do better.

WASHINGTON AREA COMMUNITY INVESTMENT FUND | CORPORATE SITE

April 2022 | Washington Area Community Investment Fund (Wacif)

Wacif's corporate site required a total revamp to resolve the site's backend issues threatening the security and resiliency of the site. In short: it had to go.

Another goal of the new site was also to position it as the "one site to rule them all."

For example, instead of manually publishing an event or blog post multiple times across Wacif's growing suite of websites, you only needed to do it one time. Improving efficiency and reducing room for human error is everything in a fast pace environment.

Results

Metrics once the new corproate site was launched

GTmetrix Score went from an F to an A

Conversation Rates Double

Load Time Cut in Half

AA Accessibility Standards

2x Lighthouse Performance Test Score

Blog views increased by 168%