Brand Design at Wacif

Powered by Wacif Logo

The desire and need to maintain a consistent brand grew as Wacif's programs expanded. I used an older mock-up of the logo as a starting point to redesign a modern, sleek look to pair with Wacif's other brand logos.

BEFORE

powered_by_logo_old_800-02

AFTER

Powered by Wacif-Black
gwceo_powered_by_1080-02
EWOC powered by-07 copy
AAC Web logos lowres-03

Ascend Capital Accelerator Logo

In 2021, Wacif launched the inaugural Ascend.Her Capital Accelerator Cohort, designed specifically for women of color entrepreneurs in the Washington, D.C. area. To support the program's launch, I modified the original Ascend Capital Accelerator logo for the new Ascend.Her logo, and reworked the original to incorporate the Powered by Wacif brand.

BEFORE

wcf_Ascend logo 1.1

AFTER

Ascend powered by color black text.2-09

Updated Use Cases

Ascend Logo black powered by wacif
Ascend logo white powered by wacif
ASCEND.HER pheonix cohort logo all black2-06
ASCEND.HER Logo copy-07
ASCEND.HER Logo copy-01
ASCEND.HER Logo copy-08