Brand Design at Wacif

Powered by Wacif Logo

The desire and need to maintain a consistent brand grew as Wacif's programs expanded. I used an older mock-up of the logo as a starting point to redesign a modern, sleek look to pair with Wacif's other brand logos.

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BEFORE

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AFTER

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Ascend Capital Accelerator Logo

In 2021, Wacif launched the inaugural Ascend.Her Capital Accelerator Cohort, designed specifically for women of color entrepreneurs in the Washington, D.C. area. To support the program's launch, I modified the original Ascend Capital Accelerator logo for the new Ascend.Her logo, and reworked the original to incorporate the Powered by Wacif brand.

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